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Biba Apparels Pvt Ltd has roped in Bollywood actress Parineeti Chopra for its contemporary ethnic fashion brand, Rangriti.Biba Apparels Pvt Ltd has roped in Bollywood actress Parineeti Chopra for its contemporary ethnic fashion brand, Rangriti

What are your expansion plans for Shoppers Stop?

Woods, a premium leather goods, and accessories brand, has officially opened its first exclusive store in Chennai. Located at Palladium, Ground Floor, the store is equipped with captivating interiors along with the good collection offered by the brand.Set over 900 sq.ft., the store showcases the brand’s signature collections, including women’s and men’s bags, small leather goods, footwear, and accessories

– Each company will benefit from reduced managerial and operational complexity;

Jaspreet Chandok, Vice President and Head of Fashion IMG Reliance, said in a statement: “We can’t wait to begin this new journey that will communicate all that’s happening in the world of fashion and design from India and across the world.”

The newly appointed brand ambassador, Parineeti Chopra commented, “I am glad to partner with Rangriti on its’s journey in creating Indian fashion that appeals to women across age groups and genres. Rangriti, is a young brand with a refreshing take on fashion and their range has a fantastic mix of fashion and comfort making it relevant to so many more women.”

Parvati Fabrics Ltd., are well-known as leaders in manufacturing and trading across India as well as exporting high quality fabrics and designer women’s wear to various countries all over the world. After successfully functioning for over 30 years, they decided to challenge their innovation and launch Raisin – a contemporary clothing line for the modern Indian woman.Their aim behind the launch is to keep up with trends and create a range of apparel that successfully reflects the essence of a modern woman

It said revenue from operations, part of total income, for the first quarter of the current fiscal is not comparable with that of the year-ago period.

Max Fashion presents an exclusive ‘Back to College Collection 2018’ to celebrate some of the best days in life. The collection reflects an attitude which is urban with nuances of free-spiritedness, a breaking free of set moorings.

Please walk us through your customer loyalty programme.

For us, expansion is about how we are going to scale differently in terms of products and experience and we are moving positively in the right direction.

Then there is the whole area of Artificial Intelligence. We use an inhouse program called Vorta Intelligent Fashion, referred to as Rapid at Myntra. Here, we work with machines, learning how to analyse data. With the use of this technology, we can sift data on social media sites, look for the latest trends, corelate them what consumers want and then give them something fashionable, trendy and in vogue.

At Shoppers Stop, it is our constant endeavour to experiment and deploy new technology solutions to create better shopping experience for customers. Some of the recent initiatives that are offered to our customers are Click-n-Collect and Ship from their nearest store brought the multi-channel experience into our stores. In order to provide a more personalised engagement, the Personal Shopper program is offered at the stores, wherein the associates are empowered through mobile devices for customer interaction. Also, the customers are encouraged to use the in-store Wi-Fi for browse and buy experience.

The First Citizen Loyalty Program since its inception in 1994, has grown to more than 5 million+ loyal members as on date who contribute to over 75 percent of sales for us. Today, it is one of the most successful customer relationship and loyalty programs in the industry. Apart from being a Tiered program (Classic Moments, Silver Edge and Golden Glow), we also have a Co-branded Credit/ Debit card programme with Citibank which gives our First Citizens an option to add on a credit card to their existing loyalty cards, giving our First Citizens a credit line advantage.

Actor Leonardo DiCaprio’s latest investment will help in making sustainable, eco-friendly fashion more mainstream with his sustainable footwear company ‘Allbirds‘.Actor Leonardo DiCaprio's latest investment will help in making sustainable, eco-friendly fashion more mainstream with his sustainable footwear company 'Allbirds‘.

We believe that over the next few years, Omnichannel initiatives will contribute in double digit of our revenues.

Europe may be the queen of fashion for now, but India is a gem waiting to be discovered.”, states Ramez and his assistant Victoria Samushonga from Zimbabwe who spoke of the potential for Indian fashion.

The Smiley Company has recently signed a deal with Simba, which is a big back-to-school product company to develop backpacks and stationery and school items. It has also a signed major deal with Mondelez, one of the largest food companies in the world for the Cadbury cookie brand.

Leading designers, like Manish Malhotra and Manish Arora, built on this success in the late 90s and the early 2000s, popularising the now-famous fashion trend of Indian kitsch, which combines bold colours and quirky prints to create inventive designs that appeal to the modern Indian consumer. Showcase events like the Indian Fashion Week and the Lakme Fashion Week were launched, rapidly rising in eminence on the global fashion calendar. The growing prominence of large shopping malls and the rise of the ‘mall culture’, which saw consumers frequently heading to their nearest shopping malls for their shopping and social interaction requirements, also played a major role in popularising high-end fashion amongst the masses. Individual design labels and large fashion houses identified the potential that this development presented and started setting up their shops in top malls across the country, reaching out to a much larger section of the population than ever before.

What is your reach in terms of the total number of outlets and cities?

Showstopper for Vero Moda Sonakshi Sinha said, Showstopper said, “Fashion is such an integral part of my life and profession. The Vero Moda woman is an empowered, fierce individual aka a total goal-digger – just like me. I’m really happy I got to celebrate this joyous occasion with the brand. A big thank you to Vero Moda for such an unforgettable night.”

This one of a kind concept store is inspired by the Parisian design values of the brand. The store is aesthetically designed using minimalistic settings using Metal and Wood for major fittings and fixtures. The store dons an edgy look with a cement floor and open architecture resembling a loft. The store has created a rugged white-washed brick wall to showcase the latest denim collection. Celio has also added subtle elements such as books, rugs, plants and cushions to create a vibrant yet comforting atmosphere at the store.

We have two brands which are fully made out of using this technology – one is called Moda Rapido, which is a Rs 100 crore brand, with 20+ percent IBIDTA and the second one is Here&Now, which has become the No 2 apparel brand on our platform within seven short months of launch.

Do you plan to open any more Roadster stores soon?

Their aim behind the launch is to keep up with trends and create a range of apparel that successfully reflects the essence of a modern woman. Keeping this in mind, their overarching objective is to give the consumer a chance to connect with the manufacturer. With Parvati Fabrics Ltd. providing a strong backbone, Raisin fearlessly ventured into the fashion retail space, representing a perfect blend of Indian culture and modern influences.